About Derick Cummings
Websites, SEO, Digital Marketing, Photography, Multimedia, Recording, Editing are some of Derick's skills and responsibilities.
In recent years, Derick has worked with various companies in industries such as Safety Clothing, Plastics, Manufacturing Software, Modular Homes, and Lumber Companies. His roles included website development, video creation, SEO, internet marketing, product research, and competitor analysis. When spare time allows, Derick does recording, filming and broadcasting of bands, performers and occasionally performs music live.
Skills
Derick has accumulated a wealth of expertise, certifications, and extensive knowledge throughout his career. Particularly, in the field of Apps, Software, and Programming Languages, Derick excels as an expert with advanced professional proficiency. His skill set includes various programming languages and cutting-edge software applications. With a sharp professional tone, Derick is an expert or advanced professional level in most applications related to digital marketing, website design, development and audio / video production.
Graphics: Adobe Photoshop, Lightroom, InDesign, Illustrator
Websites: Adobe Dreamweaver, Wordpress, HTML 5, CSS 3, Javascript, PHP
Ecommerce: BigCommerce, Magento, Volusion, Zen Cart
SEO: Analytics, Search Console, SEO Powersuite
Digital Marketing: Google Ads, Bing Ads, Social Media, Clarity
Audio: Logic Pro, Pro Tools, Digital Performer, Adobe audition
Video: Adobe Premiere Pro, Adobe After Effects, Speed Grade
Safety Clothing, Dynamic Molding, Cost Estimating and Creating Music are just some of the recent projects.
Doing many different types of technology skilled based developments and projects, it is rather difficult to label Derick's career path and positions. One that perhaps sums up most is "Multimedia Specialist." For the past 10 years or so, Derick has been providing SEO, Website Design/Development, Ecommerce, Digital & Print Marketing, Audio/Video/Photography, and most recently, AI Creation services for a select number of clients in different industries. Safety clothing, plastic injection molding, cost estimating for manufacturing, modular homes & custom construction, educational games, sports psychology and new agricultural industries. By the end of the 2010's and the rise of the pandemic, Derick was coming off the road from periodic touring with the "Glen Campbell Experience" led by the project's premiere showman, highly acclaimed singer and creator; Jimmy Mazz. Derick was initially asked by Jimmy to create the show's symphonic backing tracks and visuals but was soon asked to join as a performer to play Glen's sometimes tricky and prolific guitar playing he was so well known for. With the live performers on stage the backing tracks were synced to re-imagined album covers in-motion and entertaining visual presentations shown behind the band during theater, casino and festival performances.
SEO (Search Engine Optimization), Ecommerce & Films became a more consistent focus throughout the 2010's.
The Wacky Factory, Wormcity TV and Jarvis Films were consistent projects Derick worked with during the 2010s. This included working with children's television, scripting, editing, music creation, working with kids ages 5 - 18. Working in TV production studios and Local Access in Worcester, MA and Southbridge, MA. Recording bands and projects in multitrack studios as engineer and/or producer/director. Had experience working with Award Winning films and sound design across the country with Jarvis Films. As a freelancer, projects included photography work, videography work, set lighting, recordist, mixing and editing. A parallel skill set the Derick continued to sharpen was the un-exact science of Search Engine Optimization and Data Analytics. While his website development steered more towards eCommerce website stores, many projects included getting businesses to rank high in search engines and developing internet marketing campaigns.
Worked with Design House / Website Development Firm and Multimedia & Visual Productions through the 2000s.
Derick was fortunate enough to get the opportunity to start working as a freelancer in the world of Website Development, Design and Print for Positronic Design in Northampton, MA. As experience progressed and a new opportunity arose, the next natural step was into the world of Multimedia with the award winning Del Padre Visual Productions. With top national clients and high profile projects, Derick traveled the country filming, capturing audio, editing corporate and educational videos, developing websites, developing Flash presentations and Voice-Over work.
The 90's was full of traveling, performance, sound and stage production.
In 1990 Derick moved to Boston, MA, auditioned for bands and projects and made many life long connections. Touring all over the USA, Canada and Caribbean with the eclectic, award winning ensemble, "Hypnotic Clambake" and Funk Rock Blues explosion "Stone Lily" Derick gained priceless experience. This experience extended to running multiple stage festivals sound and logistics, sound company, marketing, touring and booking logistics, performer as a guitarist and singer, recording engineer for many local and national projects. Technology also allowed Derick to create and operate multimedia that displayed on stage in clubs, theaters and events. By the end of the decade Derick spent two years educating and gaining certification with computers, software, applications and programming.
Growing up in the 1980's in the USA was an educational and life learning experience during a cultural explosion.
Derick's 1st computer was a Texas Instrument TI88 and it saved data to a cassette player using digital warbles. This audio/digital information striped the tape and was translated back into zeros and ones when retrieved back into the computer. Most of the 1980's Derick was learning music, how to work with others, learning about computers and learning about sound engineering. Writing music and starting a band with friends kicked off a life long passion and parallel career.
